PlayStation

I led the end-to-end influencer unboxing program for The Last of Us, owning strategy, creator selection, and execution from concept through launch. I curated the unboxing experience in full, overseeing box contents, creative direction, and narrative flow while managing influencer timelines, posting cadence, and approvals.

The result was a highly coordinated creator program that sparked organic fan excitement and reinforced the cultural impact of one of PlayStation’s most iconic franchises.