Batman

Led creative marketing strategy for the global 80th anniversary of Batman, partnering with DC Comics and Warner Bros. on a worldwide celebration that spanned digital, social, experiential, and out-of-home. From pre-heat through launch, I shaped the creative approach and guerrilla tactics used to build anticipation and drive participation across major markets.

My role included guiding event concepting for New York, Los Angeles, and Austin, as well as leading creative strategy and production for the 2019 LA Batman Run Series at Grand Par, helping bring one of the most iconic characters in pop culture to life for fans around the world.