Burton Snowboards

I partnered with Burton Snowboards to help shape cultural marketing across brand partnerships, product collaborations, and community-driven initiatives. My focus was on identifying culture-forward collaborators, building authentic relationships, and ensuring Burton’s products and storytelling reached diverse audiences and new communities.

I also supported the evolution of a more inclusive ambassador ecosystem and helped bring Burton’s annual Culture Shifters event in Aspen to life — an immersive experience designed to elevate creators of color, foster real connection, and broaden representation within snow and outdoor culture.