Batman

I led global strategy for Warner Bros. Consumer Products around Batman’s 80th Anniversary, bringing the franchise to life through multi-city activations, including 5K runs, Bat-Signal projections, large-scale citywide experiences, and a SXSW community event in Austin featuring the bats at the Congress Avenue Bridge.

I also helped launch the official www.instagram.com/batman account, shaping content strategy and overseeing social execution to support franchise storytelling, fan engagement, and consumer product moments.