Burton Snowboards

I partnered with Burton Snowboards to advise on culture-led brand initiatives designed to broaden participation and connect with new audiences within snowboarding and the outdoors.

I shaped brand collaborations, partnerships, and experiential moments, including Culture Shifters, a multi-day experience in Aspen, CO that brings together musicians, professional athletes, and cultural change-makers to challenge traditional narratives and expand who feels seen and represented in the outdoor space.

I also helped evolve Burton’s ambassador program and supported community-driven events, ensuring the brand’s storytelling stayed grounded in real voices, reflected a wider range of lived experiences, and remained true to snowboarding culture.