Stagecoach Festival Partnership (Amazon Music)

I led Amazon Music's official Stagecoach partnership, managing the livestream broadcast, talent relations, and on-site content teams. The objective was to extend the festival experience beyond the grounds by creating premium digital content that made at-home viewers feel like they were there.

Through artist interviews, behind-the-scenes storytelling, exclusive fan activations, and live social content, we transformed a weekend event into an always-on brand experience available exclusively on Amazon Music.