Wonder Woman

I led content and fan engagement strategy for Warner Bros. Consumer Products around the Wonder Woman film release, shaping how products and storytelling came together across social and experiential channels.

My work connected consumer product launches to cultural moments, developing social-first content, interactive filters, and nationwide fan activations, including the Wonder Woman 5K Run Series. I secured and partnered with U.S. Olympic medalist Gabby Douglas, negotiating her involvement in the 5K Run Series.

We also launched the #IamWonderWoman campaign, inviting women worldwide to share everyday acts of heroism on social media.